SEMA SHOW 2023 HIGHLIGHTS FROM SOUTH HALL & THE SEMA CRUISE!!

Written By Claim Ho  |  Photos By Chris Brody
Editorial Published By Claim Ho
RaceWars Booth Video Credits: Chris Brody
RaceWars Booth Video Edited By: Lee Ho
VSW Steering Wheels Video Credits & Edit By Claim Ho
Firm400 Bringing You Coverage Highlights From The SEMA Show 2023. The SEMA Show, Showcasing The Automotive Aftermarket Industry’s Product Releases, Made Its Return Back To Las Vegas. To Those Who Weren’t Able To Attend, Here’s Our Exclusive Tour From Inside The Halls Of The Las Vegas Convention Center To The Outside Activities During SEMA Week. This Year We Made Sure To Stop By Our Friends Over @ RaceWars Where Their Exhibiting Booth Was Inside Central Hall. Their Booth Had Two Sponsored Builds. A Clean Classic Car Build From Texas and The SuperStreet Garage x Global Time Attack x Super Lap Battle NSX Track Build. RaceWars Also Had Special Guest MaxBoost Comic Artist For Special Meet & Greet During SEMA Week.
We Also Stopped By VSW Steering Wheels Where We Had The Chance To Preview Some Of Their Popular Lines Of Steering Wheels. Based Out Of Southern California, VSW Steering Wheels Has Been A Household Name Amongst Classic Car Owners. It Was Just Announced During SEMA Week 2023 That VSW Steering Wheels Will Be Announcing Their New Line Of Steering Wheels For The Import/Euro Tuner Applications. VSW Steering Wheels Have Been @ The SEMA Show For Many Years & Are Excited To Add Their New Line Of Steering Wheels Into The Automotive Aftermarket Industry.

In This Feature, Firm400 Media Brings To You Our Coverage Highlights Including Our Tour Inside South Hall Where We Went To Checkout Our Friends Over At Lexani Wheels. Of Course When Attending Trade Shows, Especially During The SEMA Show You Will Always Encounter Fully Built Custom Vehicles That Represent Exhibitors’ Products To Showcase AND Beautiful Trade Show Models!

Lexani Wheels, One Of The Industry’s Leading Wheel Brands Known For Their Amazing Lifestyle Marketing Campaigns Made Their Exhibiting Return Inside South Hall Showcasing Their Line Of Unique Wheels For SEMA 2023.
We Can Honestly Say That Lexani Pioneered Lifestyle Marketing For The Wheel Industry. From Having Its Own Magazine, Lifestyle Festival, and Industry Co-Signs Are Just A Few List Of Accolades The Lexani Brand Has Achieved Since Its Inception.
We Would Like To Show Mad Love & Respect To Carlos and The Lexani Family For Inspiring Lifestyle Brands Like Firm400!! It Is Truly Amazing To See How Lifestyle & Grassroots Marketing Is Crucial To Building A Brand & That Is What Lexani Wheels Has Contributed To The Industry & Culture!!

We also stopped by to checkout the lineup of 742 Marketing featured SEMA Builds that were featured inside South Hall.
(While Checking Out Some Of 742 Marketing's Sponsored Builds In South Hall We Came Across This Amazing Toyota Supra MK5!! The Details On This Build Was Amazing!! You'd Have To Really See This Build In Person To Appreciate The Attention To Detail!!)
This year 742 Marketing & Racewars Exhibited at the SEMA Show expanding their footprint in 2023 with the campaign of promoting the Racewars event platform with its events schedule for their 2024 season and also looking to acquire new sponsorships for their tour. Big Thanks and Huge Shoutout to Jeff Maldonado and the 742 Marketing / Racewars Family for the SEMA 2023 Hospitality!
(We Stopped By The Konig Wheels Booth & Also Said Hi To A Familiar Model We Had Met From Last Year's SEMA Show!)


With this year’s SEMA Show end of the week activities, the annual SEMA Cruise took place however a new element was added to the post SEMA Week activities.
“SEMA Fest” was introduced to the public where the two-day music festival had rock band Imagine Dragons as the headliner with the addition of other mainstream music talents grace the stage including Ludacris to name a few. SEMA Fest would take the place of SEMA Ignited giving automotive fans and music enthusiasts the opportunity to experience both worlds vibing to some amazing musical acts and motorsports entertainment.

Byline Credits:

Written By: Claim Ho

Photo Credits: Chris Brody

Editorial Published By Claim Ho

RaceWars Booth Video Credits: Chris Brody
RaceWars Booth Video Edited By: Lee Ho
VSW Steering Wheels Video Credits & Edit By Claim Ho

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