About Us

Back in 2010, "Firm400" began as a collective group of young aspiring artists and entrepreneurs. Most of our active team members were involved in the music & entertainment industries. In following years we further expanded our relationships internationally. In doing so created a stronger foundation in Southern California region and it's Lifestyle & Culture. Our original format was created for an online magazine with web content that we produced. All of which would revolve around our network of musical talent and the relevant news of that time. Our "Firm" collaboratively grew as a resourceful network that intertwined in helping each other excel in their respective fields. The "400" was derived from inspiration we took from the successful list of the "Forbes 400". The "400" was a representation of our ambition and drive to become as successful as the richest in America. With our repertoire of strategic and collaborative marketing in the last decade, Firm400 has collaborated with brands/companies including Cerwin-Vega Mobile, Diamond Audio, The Loft Sound Studio, Hot Import Nights, and Musartwork to name a few. And that's what you see the brand as today: Firm400.

( Firm400 Pop-Up Special Guest Meet & Greet With Grammy Award Winning Singer / Songwriter Eric Bellinger During DUB Show LA)

Through our media platform, Firm400 has had the pleasure in collaborating with influencers, celebrities, DJs, and music artists in the entertainment industry. Our past collaborations include Grammy Award Winning Singer / Songwriter Eric Bellinger ( Writer for Chris Brown, Usher ). Eric Bellinger was our cover feature in our Firm400 Magazine SEMA Show 2015 Edition Issue for print and digital release.

Claim from Firm400 w/ Sean "Diddy" Combs

We also assisted in graphic design / media services / brand development / music projects for The Loft Sound Studio in Long Island, New York. The co-owners Matt LaPorte and good friend of ours is Donnie Klang ( Badboy Records Recording Artist / MTV's Making The Band 4)

( Miss Hot Import Nights Sarah Adams )

In our relentless pursuit to motivate and inspire those that want to be the best, Firm400 has also launched its own apparel line and annual magazine portal to feature those who are active and motivated to become the best that they can be. Since then, the Firm400 brand has been recognized within the Car Culture, Music & Entertainment Industry and making its brand footprint in Drifting Motorsports, MMA and Fitness.

( Sponsored Female Drifter Melissa Miller / Photo: Momentum Media )

In the past we've had the pleasure of partnering with performance parts and accessories manufacturer JDM Sport in sponsoring Formula Drift Driver Forrest Wang. Known as the "Style King", Forrest Wang has been a great ambassador for the sport of drifting and has amassed a cult following of drift enthusiasts around the world. Forrest has also made his appearance at the SEMA Show where he was featured in our Firm400 Magazine SEMA Show 2018 Edition Issue on print and digital release. We have also sponsored female drifter Melissa Miller who has been a great ambassador for drifting inspiring females in the drift world.

We have also supported and sponsored amazing car builders in the automotive industry. Honda enthusiast Mark Shipley from High Society Car Club has built an amazing Honda Civic Type R that we've sponsored and have featured at The SEMA Show and various automotive events throughout Southern California. Mark was also a cover feature in our Firm400 Magazine SEMA Show 2019 Edition print and digital release.

( Photo By Walter Palencia )

Currently Firm400 has been active at all major automotive and lifestyle events throughout California.

Through the years, Firm400 has supported local charities / charity events since its inception. Helping others and doing good in our communities have been a mainstay for the Firm400 network as we have supported great causes including Autism Awareness (ARK Movement), Together We Rise (ARK Movement), Second Harvest Food Bank (ARK Movement), Ronald McDonald's House Charity, March Of Dimes, American Red Cross, JDRF Juvenile Diabetes Research Foundation, AIDS Walk Los Angeles, ROWW Reach Out Worldwide, Toys for Tots, Wounded Warrior Project and CHOC / Childrens Hospital Los Angeles to name a few. Giving back to our local communities and charities is a testament to our longevity and influence for the culture.

Having grown from its media platform within YouTube and now with the addition of The Firm400 Pop-Up, we have now streamlined our Pop-Up Activations carrying the latest and hottest trending items, automotive accessories, and featured new merch drops. In the last few years, Firm400 has emerged as being the industry's leading pop-up retailer making appearances at various events from the West Coast into Las Vegas, Nevada, Utah, and recently into the South West Regions including Texas, and Arizona to name a few.

( WWE Invited Firm400 Media @ The WWE Network Launch In 2014)

Events we have attended include Formula Drift, Fuel Fest, SEMA Show, Bimmerfest, Auto Enthusiast Day, Hot Import Nights, DUB Show, Extreme Autofest, Origins, LA Auto Show, OC Auto Show, SDCC San Diego Comic Con, Wondercon, AIFF Anaheim International Film Festival, BIFF Burbank International Film Festival, Monster Jam, Sideway Sundays, Octane Festival, XDC Xtreme Drift Circuit, Remix, Nissfest, The Honda Meet, Tuff N Uff MMA, Spocom, Motion Autoshow, Autocon, Purist Winter Drive, Wekfest, IDRC Instafame, Racewars, Import Faceoff, Clean Culture, Big SoCal Euro, Import Showoff, CAME, Hotpit Autofest, WWE World Wrestling Entertainment, The Bank Sale, E3 Expo, NAMM Show, and CES to name a few.

Our media presence has grown on the world wide web where our coverage has been published internationally on the World Famous West Coast Customs website to name a few.

During the pandemic we've scaled out our YouTube Channel producing content and have now garnered over 8,000 Subscribers alongside with our Instagram audience reaching halfway to our 10,000 Followers milestone. And with its international media presence at the annual SEMA Show in Las Vegas, attendees are always looking forward to the exclusive Firm400 Magazine Release Party aka "The Show x The Suite x The Afterparty" which has set the lifestyle trend for the automotive aftermarket industry.

JDM Sport Vixens Photo-Op @ “The Show x The Suite x The Afterparty” Firm400 Annual Magazine Release Party During SEMA Week In Las Vegas.

Our Firm400 Media Division Invited By West Coast Customs To Cover Their First Ever Industry Car Show Event In Collaboration With Big Boy & REAL 92.3 FM Radio Station In Burbank, California. Our Firm400 Coverage Of The Event Was Published On The Worldwide West Coast Customs Website.


CEO | Editor-In-Chief
The Vision Behind Firm400
CMO | Brand/Business Development
Talent/Staff Director
Southern California Region
Staff Photographer/Videographer
Southern California
Staff Photographer/Videographer
Southern California
Content Creator/Influencer/Staff Photographer
Staff Photographer
Southern California
Content Creator/Influencer/Staff Photographer
Southern California