About Us

"Firm400" began as a group of young aspiring artists and entrepreneurs. Most of our active team members were involved in the music & entertainment industries. In following years we further expanded our relationships internationally. In doing so created a stronger foundation in Southern California region and it's Lifestyle & Culture. Our original format was created for an online magazine with web content that we produced. All of which would revolve around our network of musical talent and the relevant news of that time. "Firm" our strong belief and drive for success. It also described our collective group of talented individuals. The "400" was derived from inspiration we took from the successful list of the "Forbes 400". The "400" was a representation of our ambition and drive to become as successful as the richest in America. And that's what you see the brand as today: Firm400. In our relentless pursuit to motivate and inspire those that want to be the best, Firm400 has also launched its own apparel line to embrace those who are active and motivated to become the best that they can be. Since then, the Firm400 brand has been recognized within the Car Culture and making its brand footprint in Drifting Motorsports, MMA and Fitness. Our media presence has grown on the world wide web where our coverage has been published internationally on the World Famous West Coast Customs website to name a few. And with its international media presence at the annual SEMA Show in Las Vegas, attendees are always looking forward to the exclusive Firm400 Magazine Release Party aka "The Show x The Suite x The Afterparty" which has set the lifestyle trend for the automotive aftermarket industry.

DM Sport Vixens Photo-Op @ “The Show x The Suite x The Afterparty” Firm400 Annual Magazine Release Party During SEMA Week In Las Vegas.


Our Firm400 Media Division Invited By West Coast Customs To Cover Their First Ever Industry Car Show Event In Collaboration With Big Boy & REAL 92.3 FM Radio Station In Burbank, California. Our Firm400 Coverage Of The Event Was Published On The Worldwide West Coast Customs Website.



FIRM400 STAFF

MEET THE INDIVIDUALS THAT CONTRIBUTE TO THE SUCCESS OF THE FIRM400 BRAND

Claim Ho

Editor-In-Chief | CEO

The Vision Behind Firm400

RICHARD DIZON

Staff Photographer / Videographer

Southern California

BEN ILAO

Staff Photographer

Southern California

Lee Ho

CMO

Brand / Business Development

MARIO ARCENA

Staff Photographer

Southern California

JASMYN FAJARDO

Talent | Staff Director

Southern California Region

Sam Phan

CTO

eCommerce Business Development

OSCAR ARCENA

Staff Photographer

Southern California

ANDREW KIM

Staff Photographer

Central California