"Firm400" began as a group of young aspiring artists and entrepreneurs. Most of our active team members were involved in the music & entertainment industries. In following years we further expanded our relationships internationally. In doing so created a stronger foundation in Southern California region and it's Lifestyle & Culture. Our original format was created for an online magazine with web content that we produced. All of which would revolve around our network of musical talent and the relevant news of that time. "Firm" our strong belief and drive for success. It also described our collective group of talented individuals. The "400" was derived from inspiration we took from the successful list of the "Forbes 400". The "400" was a representation of our ambition and drive to become as successful as the richest in America. And that's what you see the brand as today: Firm400. In our relentless pursuit to motivate and inspire those that want to be the best, Firm400 has also launched its own apparel line to embrace those who are active and motivated to become the best that they can be. Since then, the Firm400 brand has been recognized within the Car Culture and making its brand footprint in Drifting Motorsports, MMA and Fitness. Our media presence has grown on the world wide web where our coverage has been published internationally on the World Famous West Coast Customs website to name a few. And with its international media presence at the annual SEMA Show in Las Vegas, attendees are always looking forward to the exclusive Firm400 Magazine Release Party aka "The Show x The Suite x The Afterparty" which has set the lifestyle trend for the automotive aftermarket industry.